I was looking around for a domain name for this site and also for another project that I want to start and invariably the best domain names have been taken.

I can understand legitimate businesses having a domain name I have in mind, but 99% of the pages I tried were either parked or dead with the domain name unavailable.

The best of the lot would have to be this page: iwant.com. In case it changes by the time this gets around, the asking price was $15 million. It also listed the following domain names that have been sold recently for lots of dough:

1) Invest.com: $1.00 million 2) Topix.com: $1.00 million 3) Guy.com: $1.00 million 4) Fish.com: $1.02 million 5) Cruises.co.uk: $1.10 million 6) Chinese.com: $1.12 million 7) Kredit.de: $1.17 million 8 ) Scores.com: $1.18 million 9) Vista.com: $1.25 million 10) Cameras.com: $1.50 million 11) Tandberg.com: $1.50 million 12) Datarecovery.com: $1.65 million 13) Auction.com: $1.70 million 14) Fly.com: $1.76 million 15) Seniors.com: $1.80 million 16) Computer.com: $2.10 million 17) Creditcards.com: $2.75 million 18) Vodka.com: $3.00 million 19) Candy.com: $3.00 million 20) Wine.com: $3.30 million 21) Altavista.com: $3.30 million 22) Korea.com: $5.00 million 23) Asseenontv.com: $5.00 million 24) Toys.com: $5.10 million 25) Casino.com: $5.50 million 26) Business.com: $7.50 million 27) Diamond.com: $7.50 million 28) Porn.com: $9.50 million 29) Fund.com: $10.0 million 30) Sex.com: $12.0 million 31) Moneyusa.com: $15.0 million (Not verified)

Out of the 16 of the above sites that I tried 4 were Type-in traffic ad farms.

Am I missing something or is the whole internet advertising bubble full of hot air? Surely investing into a generic domain name for that much will not pay off in the matter of decades. I would imagine that in order to get $1 advertising dollar the site would have to make at least double that in revenue for the advertiser. When will cameras.com generate (at least) 2 million dollars of sales for people advertising on cameras.com? In about a thousand years, if the internet still exists then.

Going with the example of cameras.com urlappraisal values the site at $31K - link here. Seems like whoever forked off cool $1.5M paid too much. Can't say I feel sorry for them.

Then again, the front page made by a cyber-squatter is hardly a reliable source of information, in which case this whole article becomes moot. The question still remains though - Does the internet advertising generate THAT MUCH revenue for the advertiser or is this some sort of inverse pyramid still powered by Google IPO?



blog comments powered by Disqus

Published

07 July 2009

Tags