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	<title>{(something&#124;&#124;other).soft()} &#187; apple</title>
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	<description>About Software Development And Other Stuff By Igor Zevaka</description>
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		<title>Apple Tablet &#8211; Make the pain stop</title>
		<link>http://www.somethingorothersoft.com/2010/01/18/apple-tablet-make-the-pain-stop/</link>
		<comments>http://www.somethingorothersoft.com/2010/01/18/apple-tablet-make-the-pain-stop/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 11:40:01 +0000</pubDate>
		<dc:creator>igor</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.somethingorothersoft.com/?p=205</guid>
		<description><![CDATA[Apple marketing machine has been working in overdrive by continually circulating tablet rumours. Everywhere you go (technology wise) you are bound to hear speculation on what the damn thing is. I can&#8217;t wait utill Jan 26 when they finally announce it so we can all be over it. This Week in Tech has a dedicated <a href="http://www.somethingorothersoft.com/2010/01/18/apple-tablet-make-the-pain-stop/" rel="bookmark" title="Read on...">[...]</a>]]></description>
			<content:encoded><![CDATA[<p>Apple marketing machine has been working in overdrive by continually circulating tablet rumours. Everywhere you go (technology wise) you are bound to hear speculation on what the damn thing is. I can&#8217;t wait utill Jan 26 when they finally announce it so we can all be over it.</p>

<p>This Week in Tech has a dedicated half hour every show for the past two months about the iSlate and that&#8217;s getting a bit nauseating. I commend Valleywag for <a href="http://gawker.com/5448177/update-apple-wins-the-first-prize-in-our-tablet-scavenger-hunt">making light of the situation</a>.</p>

<p>Now that I offloaded my disgust at the hype around the device I can offer my 2c. The two things that make this a non-niche device are:</p>

<ul>
<li>Haptic display that will give you feedback when you touch it. This, IMHO, will make more-than-two-finger typing somewhat feasible.</li>
<li>A hybrid LCD/E-Ink display as suggested by <a href="http://techdirt.com/articles/20100114/1603307765.shtml">Techdirt</a>. Combining high-contrast and low battery consumption of E-Ink with versatility of LCD can make such hybrid an absulute killer.</li>
</ul>

<p>As far as I am concerned if the device is less groundbreaking than the above, it&#8217;ll flop. I think that in order for Apple to pull this off, the device has to be perceived as the technology of the future, even though the original product is ordinary.</p>

<p>I also think that the hardware itself has to be innovative. There has been a bit of a murmour that the success will depend on the content deals Apple makes for this device. I think that&#8217;s less relevant. The content availability hasn&#8217;t made the Apple TV successful and I think that because there wasn&#8217;t much innovation in the device. It&#8217;s almost as though the device needs to be able to play stuff that wasn&#8217;t bought through the store (read pirated) easily in order for it to be successful.</p>
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